She spent much of her communications career in the male-dominated world of politics, and every day she went home to her two young sons and husband.
So when Melissa Fink decided to pursue her dream of being a business owner, owning a shop with all things feminine and utterly girlish called Girly Girlz was destiny.
“I am a very girly girl. I’ve got a husband and two boys, so I think this allows me to embrace a side that hasn’t been nurtured,” said Fink, who bought the Scottsdale girls gift store and party resource and venue in 2016.
Since taking over Girly Girlz, which opened in 2003, Fink has used her experience in communications and marketing to increase its visibility. Selling out weekends for birthday parties is par for the course. This wasn’t the case before, Fink said. The venue has the capacity to host a total of 12 each weekend.
Fink added an online-shopping option that offers fun items like tutus, pedi-party kits, blingy bracelets and tiara combs. Girls can create a wish list that works like a gift registry. Guests can have their gifts wrapped for free and ready at the party.
“I had all of these ideas how to reach moms,” Fink said.